Read APCON Act No. 55 of 1988
The Advertising Practitioners Association (APCON) is originally established by Act No. 55 of 1988. The main function of APCON, amongst other things, is to regulate the practice and ethics of advertising in Nigeria.
The extant APCON law is far-reaching, progressive and evolving. The Act has since been amended, and is still being amended, to expand professional excellence, and to meet Nigeria's need for economic development.
The Advertising Codes, Ethics and sales Promotion
The business of advertising in Nigeria is highly regulated, cultural value-driven, public morality oriented and complements governments economic policies.
As an advertising practitioner, you should be well-grounded on extant rules, regulations and codes that guiding the practice in Nigeria, as they relate with different products, diverse advertisers, unique target markets and Rights of Individual and groups.
APCON Vetting guidelines
The Advertising Standards Panel is the statutory committee of APCON, established by Act No. 93 of 1992. The Panel is the arm of APCON that directly preview, approve, monitor, and control all advert materials - indoor and outdoor - before they are exposed to the markets.
The Panel's task is rigorous and thorough, hence they work round the clock to ensure practitioners get timely approvals for their advert materials and productions.
APCON New Licencing Regime
Recently, the APCON council met in Lagos and rejig advertising businesses operating conditions in Nigeria. The polciy is titled 'New Licencing Regime', and comes into effect from January 1st 2013.
Here are detail of the New Licencing Regime. It is note worthy that the regime is basically ccomprised of two sections "A" and "B"
Advertising Industry Reform Proclamation
APCON governing Council during its 132nd session held on September 26, 2012 approved the new advertising industry reform proclamation.
The new APCON proclamation which defines the practice and business of advertising will take effect from January 1st 2013.